Autism and Autism Spectrum Disorder and different teaching methods in Research Proposal

Autism and Autism Spectrum Disorder and different teaching methods in the classroom - Research Proposal Example It is said great scientists Newton and Einstein too had Autism in some form or other. Only it has been recognized of late and meriting the attention of the social scientists to ease the ASD affected individuals out of the so-called disorder so that they can scale newer heights. Autism is a developmental problem found early in childhood that results in verbal, non-verbal communication or social interaction disability. Usually this disability becomes evident before the age of three and has a bearing upon educational performance when the child grows older. Autism is also known as autism spectrum disorder, pervasive development disorder (PDD), PDD- not otherwise specified (PDD-NOS), atypical autism, and Asperger’s Syndrome. Autism Spectrum Disorders (ASD) occurring early in life will last for the rest of one’s life. It is not a single disorder but a syndrome of collection of characteristics in growing children. Though ASD is found in both males and females, the incidence is more in males. It is severe and pervasive when it affects almost all the faculties of the individual even though he may be very intelligent or high functioning. ASD also occurs when the individual has cognitive impairment also known as mental retardation or mental impairment. ASD can also occur due to neurobiological reasons affecting the physical brain or chemistry of the brain. When the individual is not able to communicate by using speech or language or when his speech is delayed or quality of communication or verbal skills are affected, he is deeme d to have ASD. In some cases, the individual cannot display unspoken language such as gestures, facial expressions. ASD also makes the individual unable to understand what others say and respond to them or their non-verbal movements. The individual will have difficulty maintaining friendship and social contact regardless of age even though he may want to keep the relationships. He will be sensitive to touch,

Divorce and Children Issue Essay Example | Topics and Well Written Essays - 2000 words

Divorce and Children Issue - Essay Example There is a significant consensus among academic publications that divorce as an event has a net negative effect on children’s experience of wellbeing, but different authors differ significantly as to the reasons why such differences might exist and the long term psychological impact on children of divorce. Public opinion, however, is nearly unanimous in believing that divorce is damaging for children, though some argue that the long term impact might be better. In interviews, people generally state ideas that they have consumed from media (both news and popular) about divorce – essentially saying that the odds are that divorce will be harmful, but significant steps can be taken to reduce or mitigate that harm. Overall, the sources are in remarkable agreement about the effect of divorce on children of divorce. ... gely tried to make sense out of former research: â€Å"we know that adults and children from divorced families, as a group, score lower than their counterparts in married-couple families on a variety of indicators of wellbeing.† This essentially mirrors statements made in each of the other articles; in fact, the other two articles treat the idea that damage is done during the process of divorce as a known fact, for instance McGuiness simply quipping that â€Å"obviously, divorce reverberates in a child’s life for many years,† (2006, 20), and stating that the fundamental â€Å"truth† is that â€Å"marriage offers substantial benefits to children† (McGuiness, 2006, pg. 17). Hetherington’s research also largely concurred, indicating that almost any measure of wellbeing was worse amongst children of divorce than children who were not from divorced households. These researchers differed significantly, however, in their interpretation of why childr en of divorce performed worse than ones who marry. Though each researcher made reference to the tempting notion that there was some sort of selection bias in play (IE that children of divorce were less happy because the family situation of parents who decide to get divorced is likely to have problems that filter down to affecting the child), none of the researches were convinced that this process amounted to the primary reason for the apparent negative impact of divorce. Amato (2000, pg. 1287) even, in his survey of recent research, found that when largely controlling for variables such as family situation and so forth, divorce itself seemed to be problematic, that is that two children in exactly the same circumstance would have differing levels of success based on whether or not their parents were married. Given that selection

Personal Narrative Essay Example for Free

Personal Narrative Essay I began dancing at the age of three. First I took simple jazz and tap classes, but as I grew older I took more advanced classes such as ballet, pointe, modern, barre, and technique classes. From the first moment that I stepped onto the stage, any career possibility that involved something other than dancing didn’t seem like a plausible one for me. It wasn’t until I was about fourteen that I really took to the idea of living in New York City, the dance capital of the world. As a freshman in high school, it seemed that everyday brought with it some conversation or lecture about college possibilities. With each month it seemed that more of my friends had figured out what they were going to do after high school. Each had narrowed their choices down to a few colleges or universities, one or two majors or degrees of study, and an ending career. I knew that the only thing I wanted to do was dance, whether it would be as an instructor, a student, or as a professional in a ballet or dance company. It wasn’t until I saw Save the Last Dance, a movie about a young girl with aspirations to dance at The Julliard School in New York City, that I finally grasped what I wanted to do. The Julliard School is a world-renowned dance, drama, and music conservatory in Lincoln Center, New York City. Being perhaps the most selective school in the country, The Julliard School admits about 7% of its applicants and is home to just under one thousand undergraduate and graduate students. Some of the world’s most accomplished choreographers and dancers are Julliard alumni. When I first understood the exclusivity of this dance conservatory, I was immediately discouraged. I thought that the fact that I came from a small town and danced in a small studio was disadvantageous, and that I couldn’t possibly fit the criteria that Julliard searched for. I didn’t begin seeing The Julliard School as a potential college until my junior year in high school. Natale Harter was my instructor from the time I began dancing until the time I graduated. She was a certified instructor by the Dance Master of America teacher-training program, and was a well-learned dancer and instructor. Natale took a few of the most advanced students from our studio to a Dance Master workshop at the Hyatt Convention Center in Rochester in January of 2008. Taking into consideration that our studio wasn’t by any means a competitive studio, walking into a room full of a hundred or so competitive dancers came as a complete culture shock to each of us. This coupled with the amazingly challenging choreography each of our workshop teachers threw at us was enough to discourage most of the girls from participating. I soon found that I was the only dancer left from my studio left on the dance floor. The choreography was at that point in my life the most demanding and tricky combination of turns, leaps, rhythms and movements that I had experienced. Although I felt that I had made a fool of myself in front of some of the Rochester area’s best choreographers, I felt exhilarated. Fighting the urge to succumb to pain of my aching legs, my shaking arms, and the immense amount of adrenaline surging though my veins, I finished all three hours of the workshop. Not thinking that I had placed or had won any awards from the judges, I began changing and packing my dance shoes into my bag. As my team and myself began walking out the dance floor doors, my name was called. I had won the best overall dancer! Still to this day I cannot forget the joy and pride that overcame me. It was then that I knew that Julliard wasn’t as far out of my reach as I had thought. On top of my eight dance classes, I began training with Natale for four hours a day, six days a week. I signed up for an audition for late fall of 2008 to attempt admission to Julliard for the fall of 2009. There was never a day that passed that I wasn’t fantasizing about dancing in the Julliard conservatory; it consumed me. I had never pushed myself so such lengths before, I dedicated every ounce of my energy into perfecting my technique, increasing my stamina and flexibility, and exuding grace and poise into every motion I made. I was ready. When it finally came time for the audition, I was full of confidence. My audition was on a Saturday morning and was the last admission audition to be accepted into the 2009 fall semester. I arrived into Lincoln center an hour before my audition was to begin. I changed into the required plain black leotard and pink-footed tights, and began to stretch. Over the next hour about forty young girls slowly entered into the room and stretched beside me. As I took notice of each of them, I began to feel sharp pangs of nervousness and uncertainty poke at my confidence. Each girl seemed taller and skinnier than the last. As the room reached capacity, I was surrounded by a total of forty-three girls. Many of the girls looked so thin that I began realizing that the number of girls with eating disorders far outnumbered the girls of a healthy weight. Each girl was taller than me by at last half a foot. I never thought that I could feel so out of place doing something that had been as normal to me as breathing. The audition was comprised of five components. After each section the instructors in the room would dismiss a handful of girls and regretfully tell them that they would no longer be considered for admission. The first section was barre, or rhythmic ballet stretching and warm ups. Barre exercises showcase each dancer’s technique†¦ or lack thereof. I began each class in my studio with a twenty-minute barre warm-up, so I breezed through it. The first cuts were made, bringing the number of girls in the room down by ten. The next section was a ballet floor movement. An instructor dictated the counts and the motions for each six count, totaling twelve six-counts. We split into groups of five and performed the instructor’s dictated counts. This time five girls were cut, leaving us to only twenty-nine girls. Next came my weakest style: modern. Modern or contemporary dancing could almost be considered as interpretive dance due to its loose counts and generalized movements. To my amazement, I wasn’t included in the group of fourteen dismissals, leaving our group still smaller with a total of fifteen girls. Next came pointe. Pointe shoes worn by professional ballerinas are comprised of wood, glue, leather and silk, and are able to support the arch of the foot and toes just enough so that the ballerina wearing them is able to stand on the tips of her toes. By the end of the thirty-minute long pointe movement that our instructor had given us, I had suffered a later confirmed three broken toes. Eight cuts were made this time. Trying my best to hide the pain from reaching my face, I soldiered onto the final stage. The pianist sitting in the corner of the room behind a beautiful grand piano was to play one minute of improvised classical music. Each of us seven dancers left were to improvise for the full movement in an attempt to prove ourselves more worthy and qualified than the others. Dancing with every last ounce of energy my body had left to spare, I nailed it. Two more cuts were made, bringing the room to just four dancers, two instructors, and the pianist. The silence was deafening when the instructors left the room to converse with one another. When the instructors came back into the room, their faces had the faintest hint of hesitant uncertainty. The head instructor explained to us that since we were auditioning at the last possible chance and since there is a certain amount of dancers that the conservatory could admit each year, only three girls could be accepted. At this point my heart was beating so loudly I was sure that half of New York City could hear it, but I kept my composure. The second instructor then went on to explain to us that the way in which our fates would be determined was simple: we would each hold out our right leg in grande bottemont. To perform a grande bottemont means to hold the leg out as high as possible while maintaining a pointed toe and a proper turnout. The head instructor was to then come by and slap the top of our leg firmly and quickly. The dancer whose leg â€Å"jiggled† the most was to be cut. The anger that rose up from inside of me was too much to comprehend. All of the months of broken toes, relentless exercise, and devoted training seemed to all be wasted for such a vain and conceited factor as the amount of â€Å"jiggle† from a thigh. I now understood that this was not a place that I would ever want to be a part of. I was appalled by my newfound comprehension that arguably the world’s best dance school was more concerned with a dancer’s body composition than the amount of raw talent he or she possessed. By the time I graduated high school, I decided that I wanted to be a dance teacher. I wanted to teach young girls the skills that I had learned, but more importantly to help each young girl realize that she is a beautiful, strong, and unique dancer who should never try to change herself to fit into a cookie-cutter appearance.

Marketing Strategies For Toys 4 U Marketing Essay

Marketing Strategies For Toys 4 U Marketing Essay India, is one of the oldest civilizations in the world. Its rich traditions embedded in the very core of common Indian man, and its large cultural diversity are well known worldwide. The Indian toy industry, as old as this nation itself, has been nurtured and enriched under this intellectually rich background. Indian toys, which are manufactured all over the country, reflect the Indian cultural diversity in the range of items manufactured. India has expertise knowledge regarding toys making , gone are those days were people used to say India is underdeveloped country but now India has developed a lot from the past and started using all new kind of technologies with innovative ideas. The toy industry emphasises on Play with Safety and Learning. II ) A BRIEF HISTORY OF OUR COMPANY : We had a humble beginning in 1978, as a small scale unit U R TOY established at Raichur, a small town in Karnataka(India) by using local raw materials and procuring some vital inputs from Hydrebad, a capital city of Andra Pradesh, a neighbouring state. We employed 9 workers, 4 being women. Initially we marketed our products in our town and neighbouring areas within the vicinity of 100kms. A year later our products were known to the customers in the state of Karnataka and gradually we moved into the neighbouring states and then the entire nation. The Govt of Karnataka recognised our company and honoured us as one of the Best Entrepreneurs of Karnataka which motivated us to enter the national market. By the turn of the century, our company in order to expand, has renominated the Board of Directors, restructured the personnel by appointing designers, researchers, marketing experts, quality control department was also established and marketing strategy was reoriented to suit the need of the hour. For effective production and marketing and business promotion we moved to Mumbai, the Business City of India. Our companys name was changed as Toys 4 U pvt ltd. After moving to Mumbai our business expanded domestically and also overseas. The demand for our toys increased rapidly in leaps and bounds as a result of offering good quality and renovated products. Our neighbouring countries like Srilanka, Pakistan and Bhutan were impressed and our minds opened for International penetration. Our company manufacturers toys from diverse raw materials like plastic, wood, rubber, metal, textile etc different kinds of products like Wooden toys, Teddy bears, Police patrol, Military patrol , Trick stuffs, Boats, Automobile and Locomotive, our automobile include Action set, Pop-up boats, Coin banks, Science fiction, Toy bank,  wolf, Letter box, Huge boats, Mini recycle, Recycled Extra space, Balls, Kit bags, Floor ludo, Trick lock, Puzzler, Magic box, Shock diary, WWE champions toys, Adventurous toys, Robots, Remote control cars and bikes and many more. Our company is making use of Indian skills of master craftsmanship and creative designing and predominantly labour intensive. Our strong points are skilled work force, diverse range of products, focus on innovation and creativity with emphasis on learning and education. being a leading and long established toy making company in India which has major share in domestic and asian toy market, wishes to go global with special penetr ation into the UK toy market, with our high reputation and goodwill in the national and asian market, where we have treated our customers as kings and offer them high quality products at a justified price, without exploiting the customers. We wish to convert all our research findings and also production expertise wish to manufacture innovative and eco-friendly toys and offer them at the UK toy market. III ) MARKET EXPANSION: Now we are more focused to export our products to UK. UK comprises of 4 Main countries viz: 1)England 2)Scotland 3)Wales 4)Northern Ireland. United kingdom or Great Britain is located in Northwestern coast of continental Europe. It is a unitary state consisting of four countries England, Northern Ireland, Scotland and Wales U.K. has a Constitutional Monarchy System . The head of the state is Queen Elizabeth 2. It is a developed country with one of the largest economies in the world- (www.friendzline.com). Data UK England Scotland Wales Northern Ireland Area (km2) 242,514 130,281 77,925 20,732 13,576 Population* 59.8 50.1 5.1 2.9 1.7 (millions) (www.friendzline.com) Our Company wish to reap the benefits of globalisation as participating, in international business is easier, safer and also profitable. Our Government has been promoting exports of toys to our trading partners, the UK being one. The Sports Goods Export Promotion Council (SGEPC), a Government of India sponsored organisation looks after the promotion of exports of Indian toys from India. With our Price competitiveness, quality and Innovative products, we have a strong belief to have effective penetration into the UK market and assured promising future for our toys. The response we received from the visitors at Spielwarenmesse International Toy Fair, the largest toy fair shows in the world, held at Dubai recently has boosted our morale to go international and the feedback we received from the visitors was very positive and our mission to offer toys of global standards was achieved. Hence, we piously hope that our entry into the UK market will yield bountiful results. Our company by going global, can benefit from economies of scale, division of labour and specialisation , extended marketing will help us to spread our risk and also make best use of advanced transportation and communication. as both The UK and India being members of the WTO and staunch followers and staunch believers of globalization philosophy, our company will definitely benefit by spreading our wings into the UK. IV ) ECONOMIC FACTORS WHICH WILL HELP US TO ENTER THE UK MARKET. The buying power of a Britisher is far better than Indian, hence marketing our products will not be a problem. The toy market will be favouring our products as the macro economics variables are showing a positive potential growth, of the entire UK market. The exchange rate stability between Pounds and Rupees is a sign of assured profits for our company and customers in the UK are offered at stabilised prices. As a true follower of WTO norms, both the countries trade policies are not vindictive against each other. Customs imposed on exports and imports will not have remarkable effect on the sale of our toys in the UK. Historically, our country was a colony of Britishers and there has been a lot of exchange taking place in terms of our culture, tradition, and heritage. English is part of our life, hence language barrier is not a major hurdle in pursuing ourselves into the UK market. The International property Rights has assured our brands a safe and smooth sale in the UK market. Thanks to TRIPS(Trade Related Intellectual Property Rights).There is no corruption, nepotism, red tapism which is very important area of cost cutting for our products. Clean and Transparent administration in the UK, efficient bureaucrats and sensible trade transactions, the political stability and political will for stronger trade ties with India is an added booster dose for our company to enter the UK market. The needs of our home market and the UK market are to some extent may vary, as the maturity level of British children are at comparatively lower age, our products must cater to these needs. The UK market is more competitive as top toy makers of the world already in the market. The customers preferences changes very quickly when compared to Indian market preferences. So we must cater to these changes and also we wish to break the products homogeneity. For ex:- Robot toys with command sensors may prove to be a better product for the children of the UK. We should be aware of our competitors product strategy and offer novel products at buyers price without affecting our profits and we should go slow with penetrating pricing to have a say and stay in the market. We are also aware of the need for price cutting if need arises, as we want to grow slowly in our new marketing destination like rural and semi urban areas. V ) TOYS 4 U S MARKETING SRATEGIES ON 4PS OF MARKET. 4 Ps of Marketing- Product Price Promotion Place. Product- So here the product is Toys, our company has many innovative ideas to restructure these toys and attract the customers as much as we can and have an ability to top the chart. We are more concerned about customers needs and wants. Price- Our company is not much aimed to get huge profits, our main aim is to satisfy the customers by rendering them good service with good quality toys. Price varies from one toy to the other but the price of toys is not that expensive, all class of people can afford and buy our products. We try our best to exceed customers expectation and customer satisfaction will be far more than the price they pay for our toys. Promotion- Our Company wish to promote our products through effective Advertising, Direct Marketing, Sales Promotion and Publicity. As we are making our maiden effort in selling toys in the UK market, it is very important to make our product known to everybody in the UK market, which can be done through advertising our products in all means possible. T.V ad is the best way to make the customer know about our company and our toys, more funds are allocated for this area. Advertising about our company and toys in magazines, newspaper and radio is also a important area to create awareness about our product. Direct and net marketing where we will directly contact the customers by telephone, e-mail, newspaper and magazines, will add to promote sales of our products. Place- Our Company is very keen that all the customers in the UK must get our products at their doorsteps, Among all the four Ps which I have discussed above plays a vital role in reaching the customers easily and quickly, Our toys can be bought in all super market, departmental stores and big malls all throughout the UK and even our company wants to exploit untapped markets ( Rural areas, semi urban areas remote and inaccessible areas) VI ) HOW IS FRIENDLY WITH CUSTOMERS. Above all our mission is to keep our customers safe and secure. Toys 4 U manufacturers are very much keen regarding environment, so we are manufacturing eco friendly toys which will not harm the environment. All complaints and suggestions are honoured. Best satisfaction is rendered to all the customers, Customer is a king in the market we the manufacturing units are their saviours. Our team is dedicated and honest to provide A class customer service. Our team strives to find out customers difficulties and problems. Our service to the customers is 24/7 with a toll free number 1800-123454 and e-marketing to solve problems online for the benefit of the customers. Customers can feel free to return the product back if they are not happy with a valid cash paid bill. VII ) SWOT ANNALYSIS OF TOYS 4 U. Strengths- à ¢Ã¢â€š ¬Ã‚ ¢ Our Toys 4 U manufacturing unit in Mumbai (India) is the largest toys manufacturing and selling unit in the nation. à ¢Ã¢â€š ¬Ã‚ ¢ More than 350 trusted employees. à ¢Ã¢â€š ¬Ã‚ ¢ Our Company is serving since 1978 which is the positive point, 32 years old company with lots of expertise knowledge in toys field. à ¢Ã¢â€š ¬Ã‚ ¢ It has been popular brand among the people in India and other asian countries. à ¢Ã¢â€š ¬Ã‚ ¢ Our manufacturing company is eco-friendly Save Earth Save People. à ¢Ã¢â€š ¬Ã‚ ¢ Customer service is A-1. à ¢Ã¢â€š ¬Ã‚ ¢ All our customers are guaranteed with new, different toys and renovated toys. à ¢Ã¢â€š ¬Ã‚ ¢ People can order or purchase our products online through www.toys4u.com Weakness- à ¢Ã¢â€š ¬Ã‚ ¢ There are some obsolete and worn-out equipment. à ¢Ã¢â€š ¬Ã‚ ¢ It is difficult to capture and dominate the foreign market. à ¢Ã¢â€š ¬Ã‚ ¢ It is hard for the company to gain the No. 1 position in the market. Opportunities- à ¢Ã¢â€š ¬Ã‚ ¢ Arrival of new technologies à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Manufacturing and Marketing of  existing product in current and new markets. à ¢Ã¢â€š ¬Ã‚ ¢ Joint ventures and mergers with other companies help us to capture international market. Threats- à ¢Ã¢â€š ¬Ã‚ ¢ Keen and tough competition in the market from Hal-mart, ToysRus, Amazon and others. à ¢Ã¢â€š ¬Ã‚ ¢ Tariffs and taxes keep on changing. à ¢Ã¢â€š ¬Ã‚ ¢ New player entering into the market. à ¢Ã¢â€š ¬Ã‚ ¢ Television, Computer games, online games and networking sites like Face book, Twitter and Orkut may divert the interest towards toys. à ¢Ã¢â€š ¬Ã‚ ¢ Japanese and Chinese companies manufacture low cost toys and export those in different part of the world. à ¢Ã¢â€š ¬Ã‚ ¢ Increased trade barriers, new rules and regulations. pvt ltd. VIII ) CONCLUSION The success of an entrepreneur depends on his commitment to his enterprise. We are committed to our business and our success story hitherto is a motivating force towards achieving our business goal of having a strong stay in the UK toy market. We have tried our best to understand what the UK customers needs are and how best the UK market has to be catered to, which will also be our top business priority. In converting our dreams into reality we wish to follow a practical approach and reach the destination of the sustained stay in the UK market and gain the confidence of the UK customers. IX ) REFERENCES. Toy market, (2010), available online from the source (www.friendzline.com), [accessed on 28th October 2010]. Toy images,(2010),available online from the source (www.google.com),[accessed on 27th October 2010].

marketing :: essays research papers

The factor proportions model was originally developed by two Swedish economists, Eli Heckscher and his student Bertil Ohlin in the 1920s. Many elaborations of the model were provided by Paul Samuelson after the 1930s and thus sometimes the model is referred to as the Heckscher-Ohlin-Samuelson (or HOS) model. In the 1950s and 60s some noteworthy extensions to the model were made by Jaroslav Vanek and so occasionally the model is called the Heckscher-Ohlin-Vanek model. Here we will simply call all versions of the model either the "Heckscher-Ohlin (or H-O) model" or simply the more generic "factor-proportions model". The H-O model incorporates a number of realistic characteristics of production that are left out of the simple Ricardian model. Recall that in the simple Ricardian model only one factor of production, labor, is needed to produce goods and services. The productivity of labor is assumed to vary across countries which implies a difference in technology between nations. It was the difference in technology that motivated advantageous international trade in the model. The standard H-O model(1) begins by expanding the number of factors of production from one to two. The model assumes that labor and capital are used in the production of two final goods. Here, capital refers to the physical machines and equipment that is used in production. Thus, machine tools, conveyers, trucks, forklifts, computers, office buildings, office supplies, and much more, is considered capital. All productive capital must be owned by someone. In a capitalist economy most of the physical capital is owned by individuals and businesses. In a socialist economy productive capital would be owned by the government. In most economies today, the government owns some of the productive capital but private citizens and businesses own most of the capital. Any person who owns common stock issued by a business has an ownership share in that company and is entitled to dividends or income based on the profitability of the company. As such, that person is a capitalist, i.e., an owner of capital. The H-O model assumes private ownership of capital. Use of capital in production will generate income for the owner. We will refer to that income as capital "rents". Thus, whereas the worker earns "wages" for their efforts in production, the capital owner earns rents. The assumption of two productive factors, capital and labor, allows for the introduction of another realistic feature in production; that of differing factor-proportions both across and within industries.

Compare the portrayal of men and women in Turned and in Tony Kytes, the arch -deceiver :: Charlotte Perkins Gilman Thomas Hardy

‘Turned’ by Charlotte Perkins Gilman, and ‘Tony kytes, the arch-deceiver’ by Thomas Hardy, are both short stories. They are about the relationships between men and women. ‘Turned’ is a more severe story. It is about a man called Mr Marroner going abroad for work, and his wife finding out that Mr Marroner had slept with their servant Gerta. Gerta then becomes pregnant and, consequently Mrs Marroner tells Gerta to leave. However, Mrs Marroner soon realises that it was Mr Marroner’s fault, and therefore Mrs Marroner and Gerta leave before Mr Marroner returns home. ‘Tony Kytes, the arch deceiver’ is a more light-hearted story. Tony is a man that likes a lot of women, and there are a lot of women that like Tony. Tony is supposed to be engaged to a young women named Milly, however on a journey home from town he meets two other girls. Both are previous girlfriends and they start flirting with him. Tony ends up with two girls hiding in the back of his wagon and one sitting beside him. He gets in a bit of a muddle. However he ends marrying Milly. This story is about a man who is unsure about how he feels towards his fiancà ©. Mrs. Marroner from ‘turned’ was a well educated, high society woman. She lived in Boston, an upper-class suburb, had a Ph.D. and once lectured at university. A woman being highly educated was very rare for the early 20th century. Because of her suburban upbringing and education she was a confident, free thinking and independent women who relied on no one. She was the more dominant person in her marriage. We know that she has interesting life as the author says ‘her well-filled, well-balanced mind, her many interests.’ This proves that she has an interesting life and has many interests. Mrs Marroner’s feelings for Gerta change a lot throughout the story. When she first found out that Gerta was pregnant, she was devastated, very emotional. She could not believe that something like this could happen because Gerta was almost like a daughter to Mrs Marroner. When Mrs Marroner had thought about what had happened her feelings for Gerta changed again, she re alised that it was Mr Marroners fault. She then decided to forgive Gerta. Many women would put up with a bad husband rather than have no husband, however, Mrs Marroner isn’t like this. She leaves her husband to take care of Gerta.

Analysis of Editorial and Advertising Content for Glamour Magazine

{draw:rect} UNIVERSITY OF ULSTER *FACULTY OF *BUSINESS AND MANAGEMENT {draw:custom-shape} COURSEWORK SUBMISSION SHEET This sheet must be completed in full and attached to the front of each item of assessment Before submission to the School Office. Student Name: Maria Lynch Registration No: B00351233 Programme Title: CONSUMER BEHAVIOUR Module Code/Title: BMG378 Lecturer: Donald Mc Fetridge Date Due: April 16th 2010 (NB: Latest hand-in time is on the due date unless otherwise advised) Submitted work is subject to the following assessment policies: 1 Coursework must be submitted by dates as specified by the Subject committee. Students may seek prior consent from the [Course/Subject] Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation and in the case of illness by a medical certificate. 3 Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero. CO NTENTS Introduction 3 Analysis of advertising content 3 Analysis of editorial content 4 Magazines target market 5 Marketing and promotional content 6 Product strategy 7 The importance of consumer behaviour 7-8 Future trends 8-9 Conclusion 10 Bibliography 11 Appendix 12 Introduction I have been asked by my lecturer to analyse the editorial and advertising content of a lifestyle magazine of my choice. The magazine that I have chosen is Glamour; the reason that I chose this magazine, is because it is Britain’s number one women’s magazine and has been in circulation for over seventy years. Glamour is a prestigious fashion magazine first printed in 1939 by Conde Nast Publishing who are responsible for numerous fashions and lifestyle magazines including Vogue, Men’s Vogue, Allure, GQ and many more. Topics addressed by the magazine include: Love, Fashion, Sex, Beauty, Health and lifestyle and Celebrity gossip. Glamour is recognised as a world class fashion magazine and it is now published in the US, UK and numerous countries across Europe. Analysis of advertising content The advertising director for Glamour is Grace Dawson, and the fashion Assistant is Kerryn Grady, the products advertised are all premium brands like Dior, Yves Saint Laurent, DKNY, D&G and many more. The number of pages used in the magazine to advertise products greatly exceeds the number of pages with editorial content. The front cover of the magazine is dominated by Danni Minogue, a highly influencing style icon for more than two decades and the main topics addressed in the March 2010 issue. The magazine is printed on high quality glossy paper sending out a message of being luxurious, some of the advertising companies have attached samples of the products they are advertising and there is also a free gift offer from Benefit make up with every subscription to the magazine. The back cover is a celebrity endorsed by Charlie Theron for J’adore Dior perfume, a high cost to any marketing department, and on the inside of the back page is Cheryl Cole endorsing L’Oreal Hair products, inside of the front cover is a double spread advertising Lancome. These are the most expensive advertising spaces that a company can buy in a magazine as they are the first and last pages the reader looks at making them more memorable. There are a number of advertisements for men’s products such as aftershaves throughout, which are more likely a tactic by marketers to target women to buy these products as gifts as it is solely directed towards a male reader. There is a strong presence of sex in the advertising content; many of the images are provocative images to advertise the clothing ranges mostly, images that would not have been acceptable to print in the editions in the early 1940’s, people of today are becoming desensitised towards these images as they are more familiar with them. {draw:custom-shape} {draw:frame} Analysis of editorial content The editorial content starts on page 74, all pages before this are mainly advertisements and some acknowledgements and details of all editors, directors and managers. The editorial content starts with the topic of sex, which is then followed by a conservative political view and an exclusive interview with David Cameron although there is not much depth to the editorial content the writer takes a more light hearted approach researching Cameron’s personal life, his appearance and daily regime than into political views and issues surrounding the conservative party. The front cover has all the main issues addressed in the magazine in a bold red and black font with the largest most important being â€Å"723+ styles fixes†. Inside about quarter of the way in is a page devoted to readers letters and how much they have appreciated articles from previous issues and how they have helped the reader in their personal situations, with the winning letter receiving a camera to the value of ? 150. {draw:line} {draw:line} {draw:line} {draw:line} {draw:custom-shape} {draw:frame} Magazines target market Glamour magazine is marketed towards career orientated heterosexual women, who are fashion conscious with targeted reader age of between 19 and 50. The socio economic class of the women that read this magazine would be typically either lower middle class or middle class, professional or junior management, educated and possibly with a political interests and a high level of disposable income as the goods advertised are designer brands such as D &G, Calvin Klein and premium brand make up like Lancome and Dior. In the 70’s VALS Value and lifestyle segmentation was developed for commercial purposes in California in an attempt by SRI International to have a better understanding of consumer lifestyle. Created to identify and group people accordingly so that they could predict consumer values and motivations to that they could target to the correct customers and make marketing attempts more efficient. Table 9. 4 page 400 Consumer Behaviour, Ray Wright By using the VALS table I would group the target reader of Glamour as achievers. Marketing and promotional content Glamour magazine has been available to buy as a paper copy since 1939 and in more recent years has become available digitally. The cost of buying a paper copy of Glamour is a fixed price of ? weekly, and is available in any large supermarket or book store, once a paper copy has been bought the reader can use the promotional certificate inside to get six copies at half price and get a free gift also. By accessing the Glamour website customers can avail of accounts based marketing, Glamour allow their readers to subscribe online which offers them business to customer savings and free gifts with their subscription, the proce ss is simple, the reader only has to click on the subscription link and follow the direct debit instructions. Glamour is Britain’s No. women’s magazine, with circulatory figures for Glamour year ending 2009 were 515,281 according to Audit Bureau of Circulation Glamour’s promotional presence online is that on all the Conde Nast Publications, there is a footer throughout the websites which gives the user links to all Conde Nast publications and all of their brands, for example the footer is placed on all Conde Nast websites making Glamour Magazine accessible from other websites such as Vogue and GQ. The footer also offers the reader the option of contacting the magazine in numerous languages including Polish, Spanish, French and German. Product strategy It is crucial that all elements of the product strategy complement each other, by ensuring the right mix of product, pricing strategy, promotion and place, will determine the success of the good/service. Identifying the need for the product is the basis, the pricing strategy must be realistic and meet the needs of the target market, Glamour has a set weekly price of ? 2 for their magazine, and the average cost of a magazine is between 50p and ? 4 making Glamour priced at middle of the range. The promotional element of Glamour’s magazine is done with the use of A list celebrities on the front cover, fashion icons and idols, selling provocative images and the colours that make the magazine stand out amongst others, alongside the online promotion that Conde Nast Publications offer to all their brands using the medium of each brands individual website. The product must be placed where the targeted consumer will be able to access it easily; Glamour is sold through Newsagents, book stores, supermarkets and through pre paid subscriptions. The importance of consumer behaviour It is important that a company understands consumer behaviour, it could be the difference between the success or failure of a marketing strategy, if the wrong customers are targeted the efforts will be ineffective and a waste of resources. By appreciating the importance of consumer behaviour marketers will be able to predict better the trends of the consumers and change their products or services to meet the ever changing customer wants and demands. One way of understanding better consumer behaviour is using loyalty cards to track what the consumer is buying and when they buy. Consumer behaviour theories are crucially important to companies as they help understand Psychology of consumers like Abraham Maslow’s hierarchy of needs of individuals helps outline the basics of psychological need, which therefore helps to market products better and adapt marketing campaigns appropriately. Issues that may influence consumer behaviour may include ethical, or social changes, like the discovery of child labour issues or fur versus fake fur, are consumers as willing to buy if they know issues such as this. According to Dragon International (1991), and the Cone and Roper study (Simon, 1995) consumers are interested in ethical behaviour beyond those issues that directly impact on them, and would be more discriminating in their purchases if they were given more information about ethically and socially responsible activities. Future trends Future trends that I would predict for the magazine industry is that the decline in circulatory figures will continue, with the presence of the internet becoming stronger and the people trying to become more environmentally friendly. According to ONS, 70% of homes in the UK now have internet access which is a rise of 28% since 2006. I predict that many of Glamour’s readers will switch from their hard copy and move onto reading their favourite articles online, whilst on the go from mobile devices, although I don’t believe that the digital copy will be the only copy available, hard copies may become fewer and more expensive, as some readers will still enjoy the smell and touch of a paper magazine. Internet Access 0% of households had access in 2009 Office of national statistics {draw:frame} Conclusion In conclusion, having analysed Glamour magazine I have found that the reader is being targeted with an enormous amount of advertising content, over half the magazine is adverts for premium products which appear in all Glamour issues only changing moderately, eventually leaving these advertisements unnoticeable. Throughout the magazine there is very little editorial content of which has very little conten t or depth, the reader is mostly purchasing advertisements. This magazine already has a strong online presence of which I believe will only get stronger following their downturn in psychical sales. Bibliography Books Foxall, Gordon R. Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen. – 2nd ed . . . . – London : International Thomson Business Press, 1998 . Wright, Ray, 1942- Consumer behaviour / Ray Wright. – London : Thomson Learning, 2006 Antonides, Gerrit, 1951- Consumer behaviour: a European perspective / Gerrit Antonides and W. Fred v. Chichester : Wiley, 1998 Electronic resources http://www. glamourmagazine. co. uk/default. aspx? gclid=cjxurovo3qacfsu8laodm0r9fg: accessed via www. glamour. com accessed 29/03/2010 https://www. magazineboutique. co. uk/secureonline/quicksubs_tpl. asp? m=469&src=2214 accessed via www. glamour. com 29/03/2010 http://www. condenast. co. uk/ accessed via www. glamour. com accessed 05/04/2010 http://www. abc. org. uk/SearchResults. aspx? SearchInput=glamour&Where ToSearch=Data accessed via: http://www. abc. org. k/ : accessed 05/04/2010 http://loft965. files. wordpress. com/2010/02/430danniiglamourcover. jpg accessed via www. google. com 05/04/2010 http://media. onsugar. com/files/2010/02/07/1/485/4852708/61f6142ea24cbac7_Dannii_Minogue. jpg accessed via www. google. com accessed 05/04/2010 http://www. gq-magazine. co. uk/ accessed via www. glamour. com accessed 11th/April/2010 http://www. vogue. co. uk/ accessed via www. glamour. comaccessed 11th/April/2010 http://www. statistics. gov. uk/cci/nugget. asp? ID=8 accessed via